Globally, all areas and segments of life have been affected by continuous, technological advancement. Technological innovations usually gain market traction and acceptance because they make a positive impact

In terms of perceived utility, it is important to remember that there are four human drives that many people perceive to be particularly important. These four drives represent:The

You want to avoid putting lots of effort into building a product and business just to realize one year later that there is no or merely low demand

The digital center of your personal brand is your website. The site is entirely under your control and you make the rules. The Purpose of your WebsiteThe goal of

e-Book If your freebie is an e-book, it is advisable to further develop the usually very compact freebie into an actual, detailed book and upload it to platforms

Businesses around the world use various marketing strategies to attract customers and generate sales. A frequently used model is the so-called marketing funnel, which is often used in

The difficulty of digital advertisements lies in the competition.The more competitors are fighting for your target group and for your product category, the more you have to pay