My path into software engineering began early. As a child, I was fascinated by the logic of code and the creative possibilities it unlocked. What started as experiments quickly became serious projects. As a young professional, I had already developed digital products that went on to win prizes for their innovation.
Over the past 15+ years, I’ve worked across the digital sphere: building critical e-commerce systems, prototyping early generations of wearable technology like smartwatches, and deploying new digital products in the media and entertainment industry. These experiences taught me how to turn abstract ideas into reliable, scalable, and user-focused solutions.
Beyond building, I’ve always believed in sharing knowledge. Early in my career (around 2010), I wrote for print magazines, helping readers make sense of the new world of Smartphone apps . Today, I continue that mission by contributing to online publications such as Business Insider, where I write about artificial intelligence.
In 2016, my focus shifted to AI when I published my first application: an AI assistant for software engineers. At the time, it was one of the first AI-powered coding assistants in the world, years before such tools became common. Since then, I’ve dedicated my work to helping organizations understand, evaluate, and implement AI in ways that drive measurable business value.
My mission is clear: to make AI accessible, actionable, and genuinely valuable for decision makers, business leaders, and technical teams. I focus on separating real capabilities from hype, offering guidance grounded in both technical expertise and business context.
Without hype. Without oversimplification. Without false promises.