In terms of perceived utility, it is important to remember that there are four human drives that many people perceive to be particularly important. These four drives represent:
- The urge to make or save money
- The urge to accumulate resources and reduce risk
- The urge to build relationships and deepen human bonds
- The urge to get well
If you want to build a multi-million-dollar business, the best way to do this is with a business model that addresses one or more of the drives mentioned as much as possible.
Some examples:
- Improve appearance (health, diet, makeup).
- Provide security (financial and physical security)
- Promote human relationships (love) or qualities of such (laughter, self-confidence, hope, motivation)
If you have different product ideas or topics and cannot decide which ones you want to offer, you can use the 4 driving forces to evaluate them.
Which of your product ideas best meets one or more of these driving forces?
Maslow presents his hierarchy of human needs in a pyramid shape. The most basic needs at the bottom and more complex needs at the top.
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