In terms of perceived utility, it is important to remember that there are four human drives that many people perceive to be particularly important. These four drives represent:

  1. The urge to make or save money
  2. The urge to accumulate resources and reduce risk
  3. The urge to build relationships and deepen human bonds
  4. The urge to get well

If you want to build a multi-million-dollar business, the best way to do this is with a business model that addresses one or more of the drives mentioned as much as possible.
Some examples:

  • Improve appearance (health, diet, makeup).
  • Provide security (financial and physical security)
  • Promote human relationships (love) or qualities of such (laughter, self-confidence, hope, motivation)

If you have different product ideas or topics and cannot decide which ones you want to offer, you can use the 4 driving forces to evaluate them.

Which of your product ideas best meets one or more of these driving forces?

Maslow presents his hierarchy of human needs in a pyramid shape. The most basic needs at the bottom and more complex needs at the top.

About Andreas Schrade

Andreas is an IT company owner,  entrepreneur, software engineer, marketing strategist and unshakable optimist dedicated to helping you building an outstanding digital business.

He has studied technology AND marketing thoroughly. That's what sets him apart from others (who only understand one world).

Contact him and his team, or follow him on Social Media.

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