Reasons to Build a Personal Brand and Monetize your Skills

Globally, all areas and segments of life have been affected by continuous, technological advancement. Technological innovations usually gain market traction and acceptance because they make a positive impact

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Human Drives in Business

In terms of perceived utility, it is important to remember that there are four human drives that many people perceive to be particularly important. These four drives represent:The

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Validate a Business Idea with no Investment

You want to avoid putting lots of effort into building a product and business just to realize one year later that there is no or merely low demand

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Building a Personal Brand & Positioning: Step-By-Step Guide

Building a brand. You can either hire an expensive agency, or you can build the brand around the following essential questions:What useful skills do I offer?Who is my

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Build a Personal Brand Website

The digital center of your personal brand is your website. The site is entirely under your control and you make the rules.  The Purpose of your Website The

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7 Digital Products to Sell through your Personal Brand

e-Book If your freebie is an e-book, it is advisable to further develop the usually very compact freebie into an actual, detailed book and upload it to platforms

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Marketing Funnel Explained with Examples

Businesses around the world use various marketing strategies to attract customers and generate sales. A frequently used model is the so-called marketing funnel, which is often used in

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7 Effective Tips for Creating Successful Advertisements

The difficulty of digital advertisements lies in the competition.The more competitors are fighting for your target group and for your product category, the more you have to pay

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3Ms in Marketing

There are 3 things you need to keep in mind when marketing. Those 3 things are... Market - Who you want to sell to Message - What you

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Increase Sales through Joint Venture Marketing

This is understood as a measure in which a cooperation with a company takes place that addresses a similar target group as oneself.Through the cooperation, one tries to

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